
Reports said that Facebook would improve their Facebook Ads by using our web activity. What does it mean? In Google, they used their “Web History” feature which tracks our web activity to improve the relevance of search results that we are searching for through their search engine. For example, if we frequently browse tech blogs, Google would put priority on those tech blogs when we searched something related to it through their search engine. And this is what Facebook wants to do to improve their own advertising program, Facebook Ads.
Facebook will use our web activity to increase the relevance of the ads that appear when we browse their social networking site. But unlike Google, Facebook will use our web activity in a new way. They will use “sharing buttons” (the icons you frequently see in various blogs and websites). Sharing buttons are buttons which you can use to share the content you just read or watched to your Facebook friends. And these sharing buttons will be distributed by Facebook to interested blogs and sites.
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